Sensor Tower: EA Sports free-to-play mobile games generate $1bn lifetime revenueUS consumers account for 62% of revenue, with Madden NFL grossing $490 million to dateHaydn TaylorSenior Staff WriterWednesday 30th January 2019Share this article Recommend Tweet ShareSince launching its first EA Sports mobile sports title nearly ten years ago, the publisher has generated $1 billion in lifetime revenue across its range of free-to-play franchises. The figure includes EA’s self-published Madden NFL, FIFA, NBA Live, and UFC franchises across iOS and Android. Tencent’s FIFA Soccer World, and other sports mobile games liscenecd outside the US, are not included in these figures. According to mobile intelligence firm Sensor Tower, the Madden NFL series generated $490 million (49%) of this revenue, while the FIFA franchise accounted for around $360 million (36%). Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games NBA Live Mobile Basketball games grossed roughly $140 million (14%), while the EA Sports UFC offering was the lowest grossing with $2 million (2%). Overwhelmingly, this revenues comes for US consumers, at around 62%. The next largest markets for EA Sports mobile games are the UK and Japan at 5.7% and 5.4% respectively, where FIFA is the leading franchise. Last year, Madden NFL Overdrive generated $100 million alone. Despite that success, it lagged behind Konami’s Pro Baseball Spirits A which was the highest-grossing mobile sports game in 2018, generating more than $150 million entirely from players in Japan.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 3 hours agoEA Play Live set for July 22Formerly E3-adjacent event moves to take place a month and half after the ESA’s showBy Jeffrey Rousseau 4 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.