Surge in Corporate Video Use Is Fueling Growth in Entry Level Professional Video Products

first_imgBy Chris Evans Futuresource ConsultingThe challenge for many businesses to facilitate home working at scale has proven to be a major catalyst in making video an everyday business tool. This has been one of the most significant operational and cultural changes businesses have faced in decades and has proven to be a fast-track education for many in the benefits of using video. Now that more companies than ever before have opened their eyes to the potential for video to be used to save time and money, it is encouraging many organizations to reevaluate how to use video technologies more prominently in their longer term strategy for success.The industry has witnessed a surge in demand for a range of video acquisition devices across several key product categories. Webcams, PTZ cameras, entry level pro camcorders, video bars and other videoconferencing equipment have all been highly sought after over the past seven months, as the need for higher-performance image acquisition drives end users to upgrade from using readily available cameras integrated in to devices, like smartphones and laptops, to dedicated solutions.Videoconferencing is proving to be a gateway to widespread adoption of video use in many businesses. This has not only influenced a radical change in internal corporate communication but also external collaboration and engagement. Anyone that is regularly engaging in videoconferencing, corporate communications, webinars and virtual networking; or creating digital marketing content, sales materials and training resources, has now entered the addressable market for professional imaging devices.In all these instances, many users will reach a point where their base camera is not good enough and starts to hold them back. Even though fewer meetings take place face to face, first impressions still matter. In the virtual office, appearing on a call with a pixelated video feed clouded with noise is comparable to walking into a meeting with your shoelaces untied. Not only this, but a bad video feed is frustrating to view, and allowing yourself to be seen clearly by viewers is essential to communicate effectively. Investing in better image quality is proving popular with those that want to differentiate themselves from competitors or even other participants in a stream or meeting. The fast track way to improve image quality is to upgrade your acquisition device.Devices with higher resolution, greater dynamic range, and more effective video compression all present opportunities to raise the standard of video quality. Ultimately, every individual’s image quality will be tied to the compression and maximum bitrate used by their videoconferencing or streaming platform, however, for those that are seeking to differentiate their video from competitors or even stand out memorably from other participants on collaborative calls, investing in a better camera will prove that they have done everything within their control to improve the visible quality of their video output.The common ground between all these types of users is that everyone is presenting themselves on screen, likely at home, and likely self-shooting. This has created a growing demand for video acquisition devices that are easy for a novice crew of one to operate with only limited space available.The democratization of video equipment in recent years means there are a range of solutions available for those seeking to move beyond integrated laptop webcams. Smartphones present a readily available alternative; webcams and dedicated video conferencing kit present a traditional B2B solution; many consumer imaging devices including DSLRs, mirrorless and action cameras can be taken advantage of thanks to software upgrades making them compatible as a video source, while PTZs and pro camcorders offer more sophisticated imaging options and greater manual control. While using a pro camcorder may seem like overkill in most situations, there exist occasions when the highest quality is desired in order to represent the subject in the best possible way.See related  Strong Showing From Interactive Displays Market, as Futuresource Announces Q3 ResultsAs the use of professional video devices as a core business skill is still in its infancy, most existing solutions still require a level of technical knowledge to setup and use effectively. Aside from simple availability, the reasons some products have been favored during the lockdown period however are those that have prioritized intuitive user interfaces, menus and configurations, as well as cameras with good autofocus for self-shooting, and convenient connectivity for integration with livestreaming platforms. These features all help solo shooters to set up and operate at home with only remote technical support.As more companies consider their use of video not only as a short term solution to the challenges of the coronavirus pandemic, but also an opportunity to reinvent operations and communications, there will be a growing need for high quality video devices, and more ambitious use cases that arise.This goes for companies both familiar and unfamiliar with traditional video production. There are benefits to multicamera set ups within collaboration installations, for example having both a close up and a wide shot of a presenter in front of an interactive display. This would allow for the speaker to be clearly shown whilst also giving them the ability to present as they ordinarily would do. This also raises the potential for the presenter to become their own director, switching between shots depending on how they’d like to focus their audience’s attention.Tools to easily produce multicamera coverage with a consistent look are already receiving interest. The Blackmagic Atem Mini series of switchers has proven a popular entry point for businesses looking to add greater production value to their video output. These can make videoconferences and livestreams more immersive by allowing a single user to seamlessly cut between multiple camera sources and additional graphic feeds. Solutions that can simplify camera matching and white balance with remote control are also particularly attractive to achieve a polished and professional look.It is already becoming evident to many businesses that if they are preparing to return to office, that they will not be returning to the office as they remember it. With many organizations expressing an interest in continuing to support remote working in the long term, and others even reducing the physical footprint of their office space, there will be a greater need for hybridized working spaces that can facilitate face-to-face and virtual interaction, simultaneously.Adjacent to this is the desire to invest in in-house content creation facilities. As employees enjoy greater video literacy and confidence creating video at home, they are seeking means to create higher quality productions. This is even encouraging SMEs to consider converting office space to compact studio areas or video backdrops, especially to support sales and marketing teams as well as senior staff that have a regular need to produce high-quality video output.Corporate and B2B applications present a fertile market for innovative new video acquisition solutions that are tailored to the needs of a post-pandemic workplace. There are rich rewards for imaging brands that can excel and embed themselves in this vertical, as these are still very early days for many businesses investing in creating video content.last_img read more

Do You Suffer From Illusions Of Moral Superiority?

first_imgNPR:Do you think you’re more honest than the average person? More principled? More fair?If so, you’re not alone. Studies consistently find that people think they’re morally superior to others: more honest, principled and fair. This is hardly an isolated belief — people also think they’re better than average when it comes to competence, intelligence and a host of other positive characteristics.Yet we aren’t like the children of Lake Wobegone, who — we know from Garrison Keillor — are all above average. If all of us think we’re above average, at least some of us are wrong.Read the whole story: NPR More of our Members in the Media >last_img

Lloyds to regear hotels for £300m

first_imgWould you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.last_img

Investment secured for Israeli fuel cell project

first_imgSubscribe Get instant access to must-read content today!To access hundreds of features, subscribe today! At a time when the world is forced to go digital more than ever before just to stay connected, discover the in-depth content our subscribers receive every month by subscribing to gasworld.Don’t just stay connected, stay at the forefront – join gasworld and become a subscriber to access all of our must-read content online from just $270.last_img

Messer constructs medical headquarters in Austria

first_imgSubscribe Get instant access to must-read content today!To access hundreds of features, subscribe today! At a time when the world is forced to go digital more than ever before just to stay connected, discover the in-depth content our subscribers receive every month by subscribing to gasworld.Don’t just stay connected, stay at the forefront – join gasworld and become a subscriber to access all of our must-read content online from just $270.last_img

Peak Scientific monitoring coronavirus

first_imgThe UK company has been closely monitoring and evaluating the situation on a daily basis to observe country-specific requirements for the implementation of the most effective local action plans.Peak Scientific said it is also creating additional protocols to ensure it continues to promote the health and safety of its customers, partners and employees.As of 11th March, Peak Scientific had implemented the following protocols:Restriction in staff travel to and around affected areasLimitations to visits to Peak offices, using telecommunications in place of face-to-face meetingsDeclarations upon arrival to Peak offices that visitors have not been to, or been in close contact with someone who has recently visited, affected regionsDeclaration that customer sites are Covid-free for the safety of our employees and to limit spread of the virusIncreased employee awareness of measures to help reduce spread of the virusReadiness to operate essential global support teams remotely/off-site to minimize transmission risk and ensure business continuity.“As a global business, our priority remains the continuity of supply and service to all of our customers, no matter where they are located, minimising any impact resulting from the outbreak,” the company said in a statement on its website.Read more: Coronavirus – what impact so far?Read more: Coronavirus likely to impact helium marketsAt the time of publishing, the UK has 596 confirmed cases of the coronavirus, up from 456 yesterday.last_img read more

Knaack-Krane buys Liebherr lift

first_imgThe 9-axle crane can travel on public roads with its complete telescopic boom at an axle load of 12 tonnes. It can self-erect at jobsites without the need for supporting crane capacity.”Our brand new 750-tonne mobile crane from Liebherr will enable us to enter into a completely new performance range,” said a Knaack-Krane spokesperson, adding that the company plans to use the new capacity on jobs in the construction and wind power industries. The crane’s high load capacity in terms of radii and hoist heights makes it ideal for jobs in these sectors, where ever-larger pre-fabricated components need to be moved and assembled.Immediately after its delivery, the LTM 1750-9.1 was deployed on a wind turbine assembly project at Stößen-Teuchern wind farm, near Leipzig.  www.liebherr.comwww.knaack-krane.delast_img read more

Scott Powerline adds Tadano Mantis crawler

first_imgThe 66-tonne capacity crane features a four-section, 118.1 ft (36.9 m) main boom, plus a 58.1 ft (17.1 m) bi-fold jib.The crane has already been mobilised on a 20 mile (32.1 km) powerline transmission construction project in Texas for Can-Fer Utility Services. www.mantiscranes.comwww.scottpowerline.comlast_img

Rail industry has cause for optimism, survey suggests

first_imgGLOBAL: A survey of 961 respondents across the rail, aviation and shipping industries by law firm Norton Rose has indicated that the rail industry is best placed to withstand the impact of the recession. Norton Rose launched its report detailing the results, entitled The Way Ahead for Transport, at an event in London on September 10. Of the 961 industry representatives questioned between June 17 and July 3 2009, 654 came from the rail industry, with around 150 each from shipping and aviation. The report suggests there is cross-industry consensus that rail is the mode most insulated from the economic downturn, with 79% of aviation respondents and 77% of shipping respondents agreeing with this view. It was shared by 87% of rail respondents.The report highlighted the importance of infrastructure investment as a driver of recovery, with all three sectors seeing this as the most useful focus of government investment, although respondents in the rail industry saw it as a much more urgent priority than those in the other sectors. In terms of traffic, 83% of rail respondents believed that there would be at most a 10% decline in passenger numbers in 2009 compared to the previous year, with 51% replying that the freight market would be worst affected by the recession. However, there were some unexpected responses in other areas. Gordon Hall, Transport Partner at Norton Rose, noted his surprise that a majority of respondents felt that EU law had had ‘little impact’ on their businesses. The survey was distributed within the rail industry by Railway Gazette International.last_img read more

The Script to release new album Sunsets & Full Moons in November

first_imgThe Script will release new album Sunsets & Full Moons on 8th November 2019.The set’s first single is The Last Time, which is available to stream and download now. You can pre-order a signed copy of the album from Amazon.co.uk now or head to the band’s official store to pre-order a variety of bundles.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>Fans who pre-order the album from the official store by 5pm on Tuesday 15th October will receive access to a pre-sale for tickets for next year’s UK and European arena tour. The pre-sale opens at 9.30am on Wednesday 16th October, with tickets going on general sale at 9.30am on Friday 18th October.“I think it’s the most poignant record we’ve ever made,” asserts frontman Danny O’Donoghue. “Our music was always about being together with the audience, and writing about your own feelings, and sharing them”.The track listing for Sunsets & Full Moons is:1. Something Unreal2. The Last Time3. Run Through Walls4. If You Don’t Love Yourself5. Hurt People Hurt People6. Same Time7. Underdog8. The Hurt Game9. Hot Summer NightsThe full dates for the band’s headline 2020 tour are:February20th – UK, Liverpool, M&S Bank Arena21st – UK, Leeds, First Direct Arena22nd – UK, Manchester, Arena24th – UK, Bournemouth, International Centre25th – UK, Brighton, Centre26th – UK, Sheffield, FlyDSA Arena28th – UK, Birmingham Resorts World Arena29th – UK, London, The O2March3rd – UK, Belfast, SSE Arena6th – Ireland, Dublin, 3Arena7th – Ireland, Dublin, 3Arena9th – UK, Nottingham, Motorpoint Arena10th – UK, Cardiff, Motorpoint Arena12th – UK, Glasgow, The SSE Hydro13th – UK, Aberdeen, P&J Live Arena14th – UK, Newcastle, Utilita Arena16th – Germany, Cologne, Palladium17th – Denmark, Copenhagen, TAP119th – Belgium, Brussels, Forest National20th – Netherlands, Amsterdam, Ziggo Dome21st – Netherland, Amsterdam, Ziggo Domelast_img read more